Tru by Hilton Opens Five New Hotels Including First College Town Properties
Hilton’s (NYSE: HLT) midscale hotel brand, Tru by Hilton, is celebrating the openings of five new hotels, three of which are the first college town properties, including Auburn, Alabama (Auburn University); Tallahassee, Florida (Florida State University) and Madison, Wisconsin (University of Wisconsin-Madison).
Say Hello to Tru: Tru by Hilton™ Debuts in Wisconsin
Tru by Hilton – Hilton’s new midscale brand hotel – today announced the opening of its newest property, Tru by Hilton Madison West. The 106-room hotel is the first Tru by Hilton location in Wisconsin, and is owned and managed by North Central Group (NCG), one of the foremost developers, owners and operators of premium, select-service and extended-stay hotels in the country.