Tru by Hilton Opens Five New Hotels Including First College Town Properties
Hilton’s (NYSE: HLT) midscale hotel brand, Tru by Hilton, is celebrating the openings of five new hotels, three of which are the first college town properties, including Auburn, Alabama (Auburn University); Tallahassee, Florida (Florida State University) and Madison, Wisconsin (University of Wisconsin-Madison).
Utah’s First-Ever ‘Tru by Hilton’ Marks a Unique New Hotel for Salt Lake City Developer
Hilton’s (NYSE: HLT) new, midscale hotel brand announces the opening of its latest property, Tru by Hilton Salt Lake City Airport. As the first Tru by Hilton in Utah, Salt Lake City developer John Potter and Magnus Hotel Management welcome the brand that promises guests a simplified and spirited stay, grounded in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a game-changer that appeals cross-generationally to travelers looking for an innovative, affordable hotel experience.