Tru by Hilton Brand Milestones
- Tru by Hilton opens its first property and celebrates the grand opening in Oklahoma City, OK.
- Tru by Hilton has the fastest growing new development pipeline in industry history.
- Recognized by the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards with a Silver recognition for Making a Tru Debut in the PR New Opening Launch category.
- Tru by Hilton receives Bronze award at the Stevie Awards for Best New Product or Service of the Year in the Consumer Services category.
- Honored with the Boutique Design's Gold Key Awards: Judges' So Cool recognition.
- Finalist for the Fast Company Innovation by Design Awards.
- Tru by Hilton lobby and bedroom is built in Memphis, additional research and consumer testing.
- Tru by Hilton kicks-off month of groundbreakings with 10 ground breaks in 30 days.
- Tru by Hilton approved to develop in Canada.
- Tru by Hilton breaks ground on first property in McDonough, Georgia.
- Hilton launches Tru by Hilton, a game-changing midscale brand, at the Americas Lodging Investment Summit (ALIS) conference with 102 signed deals and +30 working franchise applications for new brand.
- Tru by Hilton completes initial design.
- Tru by Hilton initiates owner and consumer research.
- Research conducted throughout development process and continues today
- Hilton establishes the concept for Tru by Hilton.