Tru by Hilton Brand Milestones
- Tru by Hilton opens its first property and celebrates the grand opening in Oklahoma City in May.
- Tru by Hilton is recognized as the fastest growing new development pipeline in industry history.
- The brand is recognized by the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards with a Silver recognition for Making a Tru Debut in the PR New Opening Launch category.
- Tru by Hilton receives a 2017 PRSA Bronze Anvil Award of Commendation in the Media Relations - Consumer Services - Travel and Tourism/Hospitality category.
- In June, Tru by Hilton opens its second property in McDonough, Georgia and its third property in Lancaster, Pennsylvania.
- In July, Tru by Hilton opens its fourth property in Cheyenne, Wyoming.
- In September, Tru by Hilton opens its fifth property in Murfreesboro, Tennessee. It is the brand's first dual-build property with Home2 Suites by Hilton.
- In October, Tru by Hilton opens its sixth property in York, Pennsylvania. Also, during the month, the brand announces deals for three properties in Canada, which marks the development of the brand's first non- U.S. locations: Tru by Hilton Edmonton-Windermere in Alberta, Tru by Hilton Markham in Ontario, Tru by Hilton Kingston in Ontario
- In November, Tru by Hilton opens its seventh property in Stuttgart, Arkansas.
- In December, Tru by Hilton Global Head Alexandra Jaritz is named Person of the Year by Lodging Magazine. Also, during the month, Tru opens its eight property in Las Vegas - its largest to date - and its ninth property in Portland, Maine.
- Tru by Hilton receives Bronze award at the Stevie Awards for Best New Product or Service of the Year in the Consumer Services category.
- Honored with the Boutique Design's Gold Key Awards: Judges' So Cool recognition.
- Finalist for the Fast Company Innovation by Design Awards.
- Tru by Hilton lobby and bedroom is built in Memphis, additional research and consumer testing.
- Tru by Hilton kicks-off month of groundbreakings with 10 ground breaks in 30 days.
- Tru by Hilton approved to develop in Canada.
- Tru by Hilton breaks ground on first property in McDonough, Georgia.
- Hilton launches Tru by Hilton, a game-changing midscale brand, at the Americas Lodging Investment Summit (ALIS) conference with 102 signed deals and +30 working franchise applications for new brand.
- Tru by Hilton completes initial design.
- Tru by Hilton initiates owner and consumer research.
- Research conducted throughout development process and continues today
- Hilton establishes the concept for Tru by Hilton.