Tru by Hilton News

Hilton Opens the First-Ever Tru by Hilton – Its 5,000th Property

Tru by Hilton is re-energizing the midscale hotel market with the fastest growing pipeline in the history of the hospitality industry
Developed from the ground up using consumer and owner feedback, and brought to market in just 16 months from when it launched at the Americas Lodging Investment Summit (ALIS), Tru by Hilton is a brand-new hotel experience that is vibrant, affordable and young-at-heart.
Hilton (NYSE: HLT) today celebrated the grand opening of the first-ever Tru by Hilton – the company’s 5,000th hotel – at Tru by Hilton Oklahoma City Airport. With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest growing pipeline in the history of the hospitality industry, and has captured approximately 2/3 of all net pipeline growth associated with the midscale segment since it launched in 2016.
Tru by Hilton Announces Month of Groundbreaking Celebrations
Hilton Worldwide (NYSE: HLT) yesterday kicked off a month of groundbreaking celebrations for its youngest and fastest-growing hotel brand in company history, Tru by Hilton. A ceremony in Lancaster, Penn., this week marked the first of 10 groundbreakings Tru by Hilton will host in the next 30 days all over the country. The event series, spanning Pennsylvania, Texas, Mississippi, Iowa, South Carolina, Alabama, New York and Virginia, will demonstrate Tru’s commitment to breaking the mold at every occasion and celebrate the one-year anniversary of introducing Hilton Worldwide’s new midscale brand to the development community.
Tru by Hilton Expands Across US with Oklahoma City Groundbreaking
On Friday, less than four months after Tru by Hilton’s public debut, Hilton Worldwide (NYSE: HLT) broke ground on the brand’s second property, located in Oklahoma City. The celebratory event, in keeping with Tru’s forward-thinking and innovative personality, swapped out hard hats and shovels for 3D artwork of the hotel’s exterior design, which allowed attendees to feel as though they were part of the hotel. Oklahoma Governor Mary Fallin addressed the crowd and Oklahoma City Mayor Mick Cornett and local Councilman Larry McAtee also attended Friday's event.
Tru by Hilton Breaks Ground on First Property
Hilton Worldwide (NYSE: HLT) today broke ground on its very first Tru by Hilton property located in McDonough, Georgia. The celebration marked the fastest brand announcement to groundbreaking in Hilton history, less than eight weeks after Tru’s public debut. Demonstrating Tru’s commitment to breaking the mold at every occasion, the milestone event tossed traditional hard hats and shovels aside, treating guests to an unveiling of 3D chalk paintings created of the hotel’s exterior and guest room design that allowed attendees to feel as though they were part of the hotel. In addition, attendees had some fun in an interactive photo booth that placed them right inside the lobby of the hotel.
Hilton Worldwide Changes the Game with a Revolutionary New Midscale Brand
Hilton Worldwide (NYSE: HLT) today unveiled Tru by Hilton, a brand that is simplified, spirited and grounded in value, filling a massive void in the midscale category in the U.S. and Canada. Built from a belief that being cost conscious and having a great stay don’t have to be mutually exclusive, Tru by Hilton offers an experience unlike anything in its space, consistently delivered in a surprisingly affordable way.
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Jennifer Hughes
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Simplified, spirited, and grounded in value.
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