Tru by Hilton is re-energizing the midscale hotel market with the fastest growing pipeline in the history of the hospitality industry
Hilton (NYSE: HLT) today celebrated the grand opening of the first-ever Tru by Hilton – the company’s 5,000th hotel – at Tru by Hilton Oklahoma City Airport. With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest growing pipeline in the history of the hospitality industry, and has captured approximately 2/3 of all net pipeline growth associated with the midscale segment since it launched in 2016.
Hilton Worldwide (NYSE: HLT) yesterday kicked off a month of groundbreaking celebrations for its youngest and fastest-growing hotel brand in company history, Tru by Hilton. A ceremony in Lancaster, Penn., this week marked the first of 10 groundbreakings Tru by Hilton will host in the next 30 days all over the country. The event series, spanning Pennsylvania, Texas, Mississippi, Iowa, South Carolina, Alabama, New York and Virginia, will demonstrate Tru’s commitment to breaking the mold at every occasion and celebrate the one-year anniversary of introducing Hilton Worldwide’s new midscale brand to the development community.
On Friday, less than four months after Tru by Hilton’s public debut, Hilton Worldwide (NYSE: HLT) broke ground on the brand’s second property, located in Oklahoma City. The celebratory event, in keeping with Tru’s forward-thinking and innovative personality, swapped out hard hats and shovels for 3D artwork of the hotel’s exterior design, which allowed attendees to feel as though they were part of the hotel. Oklahoma Governor Mary Fallin addressed the crowd and Oklahoma City Mayor Mick Cornett and local Councilman Larry McAtee also attended Friday's event.
Hilton Worldwide (NYSE: HLT) today broke ground on its very first Tru by Hilton property located in McDonough, Georgia. The celebration marked the fastest brand announcement to groundbreaking in Hilton history, less than eight weeks after Tru’s public debut. Demonstrating Tru’s commitment to breaking the mold at every occasion, the milestone event tossed traditional hard hats and shovels aside, treating guests to an unveiling of 3D chalk paintings created of the hotel’s exterior and guest room design that allowed attendees to feel as though they were part of the hotel. In addition, attendees had some fun in an interactive photo booth that placed them right inside the lobby of the hotel.