Tru by Hilton opens first location in Pennsylvania
LANCASTER, Pa. and MCLEAN, Va. - Hilton (NYSE: HLT) today will celebrate the opening of Tru by Hilton Lancaster East, the brand's third U.S. location and its first in Pennsylvania. On the heels of recent Tru by Hilton openings in Oklahoma City and McDonough, Ga., Tru by Hilton Lancaster East is the latest addition to the brand's record-breaking momentum. With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest-growing pipeline in the history of the hospitality industry, and has captured approximately two-thirds of all net pipeline growth associated with the midscale segment since it launched in 2016.
"Tru by Hilton is a pioneer in the midscale hotel space. With 30 properties currently under construction, our brand's incredible growth can be attributed to the fact that Tru by Hilton is the very first in the industry to meet the needs of a previously underserved group of travelers - those who seek simplicity and value without compromising quality and design," says Alexandra Jaritz, global head, Tru by Hilton. "The proof is in our pipeline, and we are incredibly excited to welcome Tru by Hilton Lancaster East to our family of hotels."
Tru by Hilton Lancaster East is located at 2320 Lincoln Highway East and boasts 112 rooms, a modern fitness center and a heated indoor saline pool, among other amenities. Located in the heart of Amish country, the new property is conveniently near quaint area attractions such as Dutch Wonderland, the Sight and Sound Theater and the American Music Theater. The property is owned by Springwood Hospitality.
"Tru by Hilton is a developer's dream come true, with its innovative product offering that fills a void in the midscale market," says Justin Shelton, president, Springwood Hospitality. "We're proud to give travelers to the Lancaster area the opportunity to stay in a fresh, modern hotel that doesn't sacrifice quality for affordability."
Developed from the ground up using consumer and owner feedback, and brought to market in just 16 months from when it launched at the Americas Lodging Investment Summit (ALIS), Tru by Hilton is a brand-new hotel experience that is vibrant, affordable and young-at-heart. It is energetic, but it is relaxing and comfortable. It is familiar, and it is also unexpected. It is uniquely Tru.
Tru by Hilton thinks differently and is a game changer in the midscale segment, offering the following features:
- All new-build brand, which drives the consistency of experience for our guests
- Reimagined, enlarged lobby with 2,880 square feet of public space with areas to work, play games, eat or lounge
- Breakfast is reinvented with the build-your-own complimentary "Top It" breakfast bar that has 30 sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces
- Rooms are modern and designed to make every square foot count, with natural light from oversized windows, 55" TV with 150 channels and bright all-shower bathrooms with premium bath amenities
- National and local brand gourmet snacks and drinks - including single-serve beer and wine - are available 24/7 in the "Eat. & Sip." market located in the heart of the lobby
- Tech savvy hotel with mobile check-in, Digital Key, free superfast Wi-Fi, remote printing, social media wall, lobby and market iPads, super-charging stations and accessibility to outlets everywhere
- A fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio and flexibility gear, plus guests can get workout ideas from the fitness center tablet
- All the benefits of a Hilton Honors membership are available to Tru by Hilton guests
The opening ceremony of Tru by Hilton Lancaster East will begin at 11:30 a.m. ET today, featuring remarks from Justin Shelton, president, Springwood Hospitality; Rob Dietrich, executive vice president, Springwood Hospitality; and Brent Eidemiller, general manager, Tru by Hilton Lancaster East. Additional attendees include Dave Hogg, CEO, Springwood Hospitality, and Stephanie Shelton, vice president of sales and marketing, Springwood Hospitality. To celebrate the occasion, Tru by Hilton Lancaster East is hosting a Facebook promotion offering a complimentary one night stay, and giving away locally-inspired gifts to the property's first guests. For more information, visit the Tru by Hilton Lancaster East website.
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Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Tru by Hilton
Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat. Designed to appeal cross generationally, guests enjoy complimentary amenities including a Build Your Own ‘Top It’ breakfast, coffee, and tea; smaller, more modern, and efficiently designed guestrooms with oversized windows for natural light; a multifunctional fitness center; and fast Wi-Fi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at a 24/7 retail market. Tru by Hilton is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Learn more at www.trubyhilton.com and connect with Tru by Hilton via social media at Facebook, Twitter, YouTube and Instagram.