Tru by Hilton continues unprecedented momentum with second grand opening in McDonough, Georgia
MCDONOUGH, Ga., and MCLEAN, Va. - Hilton (NYSE: HLT) today will celebrate Tru by Hilton McDonough, the brand's second grand opening, near Atlanta. Just weeks after Tru by Hilton's first-ever grand opening, at Tru by Hilton Oklahoma City Airport, today's milestone highlights the brand's impressive momentum - and will be followed by nearly one opening per month for the rest of 2017 and nearly 60 openings in 2018. In less than two months from the grand opening, Tru by Hilton will have four properties open, including Tru by Hilton Cheyenne in Wyoming and Tru by Hilton Lancaster East in Pennsylvania.
"Tru by Hilton is a game-changer in the midscale category, as it's the first hotel brand to meet the needs of travelers who are seeking something different: simplicity and value without compromising quality and design," said Alexandra Jaritz, global head, Tru by Hilton. "With 30 properties currently under construction, the proof is in our pipeline - Tru by Hilton McDonough is one of the many Tru by Hilton properties across the country that will change customers' hotel experiences in the very near future."
With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest-growing pipeline in the history of the hospitality industry and has captured approximately two-thirds of all net pipeline growth associated with the midscale segment since it launched.
"As owners of Tru by Hilton McDonough, we are so lucky to have been a part of the Tru journey since the very beginning," said Mitch Patel, owner, Vision Hospitality Group, Inc. "Our property was the first Tru by Hilton to break ground, and now our guests will be among the first of many to experience this transformative brand - and the reinvented midscale hotel stay."
Developed from the ground up using consumer and owner feedback, and brought to market just
16 months from when it launched at the Americas Lodging Investment Summit (ALIS), Tru by Hilton offers a brand-new hotel experience that is vibrant, affordable and young-at-heart. It is energetic, but it is relaxing and comfortable. It is familiar, and it is also unexpected. It is uniquely Tru.
Tru by Hilton thinks differently and is a game changer in the midscale segment:
- All new-build brand, which drives the consistency of experience for our guests
- Reimagined, enlarged lobby with 2,880 square feet of public space with areas to work, play games, eat or lounge
- Breakfast is reinvented with the build-your-own complimentary "Top It" breakfast bar that has 30 sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces
- Rooms are modern and designed to make every square foot count, with natural light from oversized windows, 55" TV with 150 DIRECTV channels and bright all-shower bathrooms with premium bath amenities
- National and local brand gourmet snacks and drinks - including single-serve beer and wine - are available 24/7 in the "Eat. & Sip." market located in the heart of the lobby
- Tech savvy hotel with mobile check-in, Digital Key, free, superfast Wi-Fi, remote printing, social media wall, lobby and market iPads, super-charging stations and accessibility to outlets everywhere
- A fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio and flexibility gear, plus guests can get workout ideas from the fitness center tablet
- All the benefits of a Hilton Honors membership are available to Tru by Hilton guests
Tru by Hilton McDonough boasts 90 rooms and is located at 251 Avalon Court, conveniently 30 minutes south of Atlanta. The property is owned by McDonough Hotel Partners.
The grand opening will begin at 5:00 p.m. EDT today and feature remarks from Tru by Hilton Global Head Alexandra Jaritz, McDonough Mayor Billy Copeland, Vision Hospitality Group President and CEO Mitch Patel and General Manager Dimple Thakorbhai. The event will kick off with "wow" moments and end with dinner from local food trucks.
Tru by Hilton McDonough, as part of the Tru family, will support the brand's nonprofit partnership program, Tru.Dif., with Boys & Girls Clubs of America (BGCA) and One World Play Project. To make a meaningful difference in local communities, Tru by Hilton recently launched the partnership to bring the transformative power of play to kids in need all over the country. For every One World Play Project ultra-durable soccer ball sold on the One World Play Project website, Tru by Hilton will donate another ultra-durable ball to local Boys & Girls Clubs. With a BGCA chapter located near almost every Tru by Hilton property, Club members in various regions across the country can experience the joy of play.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Tru by Hilton
Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge and eat. Designed to appeal cross generationally, guests enjoy complimentary amenities including a Build Your Own ‘Top It’ breakfast, coffee and tea; smaller, more modern and efficiently designed guestrooms with oversized windows for natural light; a multifunctional fitness center; and fast Wi-Fi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at a 24/7 retail market. Tru by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and digital amenities like digital check-in with room selection and Digital Key, available exclusively through the industry-leading Hilton Honors app. Learn more at www.trubyhilton.com and connect with Tru by Hilton via social media at Facebook, Twitter, YouTube and Instagram.