Say Hello to Tru: Tru by Hilton™ Debuts in Wisconsin
MADISON, Wis. - Tru by Hilton – Hilton’s new midscale brand hotel – today announced the opening of its newest property, Tru by Hilton Madison West. The 106-room hotel is the first Tru by Hilton location in Wisconsin, and is owned and managed by North Central Group (NCG), one of the foremost developers, owners and operators of premium, select-service and extended-stay hotels in the country.
“We are extremely proud to join the Tru by Hilton brand and introduce travelers to a new hotel experience,” said Stephanie Bracken, General Manager, Tru by Hilton Madison West. “Our unique set of offerings, affordable price and innovative approach to all aspects of the guest experience makes Tru by Madison West a desirable choice for those visiting the Madison area.”
The brand invested in the amenities and experiences that matter most to guests such as comfortable beds, efficiently designed rooms and bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets, and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.
Tru by Hilton Madison West is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s hotel brands. Hilton Honors members who book directly through preferred Hilton channels will save time and money, and gain instant access to the benefits they care about most, like exclusive member discounts and a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay. Members can also redeem their points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases at Amazon.com with Amazon Shop using their points.
+1 608 556 6999
ABOUT NORTH CENTRAL GROUP®
Built on enduring principles and an unbridled passion for hospitality and real estate development, North Central Group® is a Middleton, Wisconsin-based developer, owner and operator of hotels. The company currently operates 30 hotels under the Hilton and Marriott franchise brands throughout Wisconsin, Illinois, Nebraska, Minnesota, Iowa and Arizona. To learn more about North Central Group and its hotels, visit ncghotels.com
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Tru by Hilton
Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat. Designed to appeal cross generationally, guests enjoy complimentary amenities including a Build Your Own ‘Top It’ breakfast, coffee, and tea; smaller, more modern, and efficiently designed guestrooms with oversized windows for natural light; a multifunctional fitness center; and fast Wi-Fi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at a 24/7 retail market. Tru by Hilton is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Learn more at www.trubyhilton.com and connect with Tru by Hilton via social media at Facebook, Twitter, YouTube and Instagram.